Oh, how the tide changes! Regarded as nothing but a fad that would be completely gone before the end of the last decade, online casinos have gown tremendously over the years to the point where they made a mind-blowing $41 billion this year alone, making it one of the most successful online-only markets… ever, really. Definitely not bad for something that a lot of people seemed to write off as obsolete, huh? While not really all that popular in the US, online gambling (and online casino in general) has made a tremendous impact in Europe. While UK, Spain and Germany are the biggest online casino markets by a huge margin, almost every EU country where gambling is legal has its own online casinos, including, but not limited to, the Netherlands, Greece, Bulgaria, Portugal and many, many, many more!
Picardie covers the European online casino market from a practitioner’s perspective — drawing on years of experience working across the industry in the UK and across the continent. The focus isn’t on individual games in isolation but on how online casinos are designed, what drives player behaviour, and how the market is evolving. If that’s the kind of thing you’re curious about, you’re in the right place.